Navigating Your Social Media Presence
With the constant evolution of social media, sometimes it can feel impossible to keep on top of current etiquette and best practices, but practicing good social media etiquette doesn’t have to be daunting!
Try these quick and easy social media guidelines to help take the guesswork out of managing your social media day-to-day.
1. Choose your networks wisely.
It’s always fun to branch out and try new social media as they emerge but it’s important to recognize where your audience is and meet them there! For example, a lot of the fire protection industry tends to prefer Facebook, Twitter, LinkedIn, and Instagram for interacting and following. You don’t have to start with all four, though! Start with just one and branch out from there as you become more comfortable and/or have time. Remember it’s better to not have a social media presence if it will be forgotten or inactive, as visitors may try to reach you there and be getting no response from an abandoned or forgotten social media page. Only bite off what you can chew, having one really well managed social media profile is better than having four that aren’t consistently updated.
2. Complete your social media profile.
If you’ve started your social media account but haven’t taken the time to fill in items like a bio/mission, operating hours, contacts, location, and so on, it’s time to do so! Having the most complete profile possible helps connections learn more about you and how to get in contact! Even if you have already filled out all the information in the new year is a great time to take a second look to make sure it’s up-to-date. Followers should be able to connect with the right people and not be trying to contact past employees or use outdated information.
3. Separate your business and personal accounts.
While it’s okay to “like” and interact with your business social media pages from your personal page (in fact, it’s encouraged! Interactions = more visibility for your posts!), you should never be running any sort of business page from your personal page. It’s okay to re-share on personal pages, but all organizations should be utilizing a dedicated business page for talking with their audience.
4. Post regularly.
At a minimum your business page should post once or twice a week. Two to three times can help to keep content fresh, updated, and increase your visibility for those who are following your page. Keeping your social media both updated and active is the best way to stay connected with your audience. At a loss for what to update with? If you don’t have any current news about the business to share, sharing industry news and tips is always a great way to generate conversation as well as keep your social media active and updated!
5. Interact with followers and help more than you sell.
It is important to not just use social media as an update tool for what a business is doing, but to share other, related industry events or other information beneficial to followers. If you are constantly calling only for registrations, sign-ups, donors, etc. your audience will tune out! Be sure to mix-up the content from time to time to keep followers engaged. Additionally, if your followers reach out and interact, interact back! Reply to questions, comments, and concerns in a timely manner whether they’re public replies or private messages! Being active and transparent is key.
For more guidance or more social media etiquette tips, please feel free to reach out to AFSA’s communications coordinator Rebecca Herring at firstname.lastname@example.org or by calling 214-349-5965 ext. 134. You can also check out past Sprinkler Age articles on social media here.